Is AI better than Google for search?

Let's be brutally honest for a second. If you think AI is just a load of over-hyped tech nonsense that doesn't actually help, I have some news for you: you’re using it wrong. It's as simple as that. 

Is AI better than Google?

AI isn't some far-off futuristic concept anymore; it's the key to unlocking ridiculous levels of productivity, smarter customer service, and frankly, a more efficient way of working. If you're ready to stop swimming against the current and actually benefit from the biggest shift in tech since the internet, read on. 

But first, we need to talk about your toxic relationship. Here's why AI is better than Google... 

Number 1: Ditch the Search Bar. Seriously. 

Stop. Using. Google. For. Everything. 

I know, it feels like a reflex. A digital twitch. Got a question? "Google it." But we're in 2025 now, and that's the equivalent of churning your own butter. There’s a better way. 

Think about your last Google search. You typed in your query, and what did you get? A wall of sponsored ads, a sea of SEO-optimised articles that barely answer your question, and a dozen open tabs just to piece together a single answer. 

Now, picture this: You open an AI agent like ChatGPT, Gemini, or Claude. You ask it a question. It just... answers you. No ads. No spurious links. Just a clean, concise response. But that's just the beginning. 

• You: "Find me suppliers of high-quality paper in the UK that offer next-day delivery to Sheffield." 

• AI: [Gives you a list with pros and cons] 

• You: "Okay, which of those is best reviewed by other businesses?" 

• AI: [Refines the list instantly] 

• You: "Great. Now draft a polite but firm email to my current supplier about their recent late deliveries." 

• AI: [Drafts the email] 

  
  

You just had a dialogue. You refined your search without ever leaving the page. This is cleaner, quicker, and infinitely more powerful. But the most important reason to do this? It GETS YOU USING AI TOOLS. It forces you to learn the language of AI. It’s a training ground, and there is no better way to learn than by doing. So, even if you’re wedded to the Google platform, fire up Gemini instead of the plain old search bar. Your brain will thank you. 

Number 2: Go On, Have Some Fun with It! 

Right, now that you’ve broken up with your old search engine, it's time for the fun part. Playtime! AI is not just a stern business tool; it's a bonkers creative playground. 

The more you use it, the more you get. The key to unlocking its magic is learning the art of the prompt. Forget one-line commands. Think bigger. 

• Generate Images: Don't just say "a picture of a dog." Say, "Generate a friendly, cartoon-style mascot dog for my brand wearing a superhero cape, for our fundraising page." 

• Create Videos: Use tools like Veo or Sora to bring those wild ideas to life. "Create a 15-second animated video of that superhero dog explaining the importance of road safety." 

• Make Memes: Stuck for a funny reaction in the team WhatsApp group? Ask ChatGPT: "Create a meme about the feeling when the last client of the day cancels. Use the 'Success Kid' format." 

  
  

Big Tip: AI works best with quality input. Give it paragraphs. Give it context. The longer and more detailed the prompt, the better the output. Prompting is a skill you can learn, and it’s not even that hard. It just needs practice. 

Number 3: Plug AI Into Every Corner of Your Business

Okay, you've ditched Google and you've had your fun. Now it's time to transform your practice. You can and should be using AI to save time, attract new customers, and improve the patient experience from start to finish. 

Let's take medical Patient Communications, for example. This is normally a massive time-drain for practice managers and the front desk team. 

The old way is templates and manual follow-ups. The AI way is hyper-personalised and automated. 

• New Patient Welcome: "Write a warm and welcoming email for a new patient who has just booked their first check-up. Mention our practice's focus on nervous patients and include a link to our 'Meet the Team' page." 

• Post-Treatment Care: "Generate a clear, friendly post-care instruction sheet in simple bullet points for a patient who has just had a tooth extraction. Emphasise what to eat and what signs to look out for." 

• Appointment Reminders: "Create three different friendly, concise SMS message templates for appointment reminders, one for 48 hours before, one for 24 hours before, and a final one for the morning of the appointment." 

• Handling Reviews: "A patient left this positive review: [paste review here]. Draft a personal-sounding reply that thanks them and mentions how pleased we are that they felt comfortable." 

  
  

And that’s just scratching the surface. Think about it: 

• Marketing: Brainstorming blog post ideas, writing Instagram captions, and creating ad copy for a campaign targeting people in Sheffield. 

• Education: Asking AI to "explain the benefits of your business versus another one in simple language a client can understand" to create content for your website or leaflets. 

• Management: Summarising a dense update into five key action points for the team. Drafting internal training documents on a new piece of equipment. 

• Recruitment: "Write a compelling job description. Emphasise opportunities for training and growth." 

  
  

It's your new manager, your marketing guru, and your coordinator, all rolled into one. 

So, what are you waiting for? The future of your practice is here. 

But first - stop using Google! :)